Wednesday 5 October 2011

Party politics - wooing the delegates

As we reach the final week of the party conference season with the Tories in Manchester. It has given us an opportunity to assess the speeches from the leaders of the three main political parties and listen to their thoughts on important issues such as the economy, jobs and education. Yet as David Cameron takes the main stage to address Tory delegates, questions will be asked on how important the speech really is and whether the party conference season adds any policy ammunition to the Government of the day or whether it is just plain and simply a talking shop for leading figures to allay members’ fears.

Party politics in Britain no longer holds ideological differences that embattled a generation of politicians. Throughout the 1950s and up until the mid 1980s, it was easy to determine where each party lay and where their votes came from. The Americanisation of democracy and the revolution in electoral communications has meant that politicians are now under scrutiny for every move they make on 24-hour news. They also have to contend with an all-encompassing comment vanguard, who have a brigade of Twitter and Facebook followers. No longer are the views of Benedict Brogan or Nigel Lawson restricted to the inside sheets of the broadsheets, they are blogged, retweeted and then cited by other commentators. Politics is truly a pervasive sport.

So how powerful are the party members and how influential are they in dictating policy for their leaders? I would suggest not very. Politicians have always had political/policy advisors surrounding them and the constituent base was always the barometer to assess what the grassroots were feeling. Mrs Thatcher’s neo liberal ideas came through the Centre of Policy Studies founded by her policy guru Keith Joseph. New Labour formed under the stewardship of Alastair Campbell – a former tabloid political editor, Peter Mandelson – a television producer and Philip Gould – a pollster who had worked in American politics. David Cameron had a background in public relations, Gordon Brown did not. It is necessary for a modern day leader to be surrounded by a coterie of special advisors (spads), spin-doctors, pollsters and all other sorts of political professionals. Policies develop through focus groups, intellects and advisors, not the hoi polloi. Even the atmosphere surrounding the recent Liberal Democrat conference, a party notorious for its grass roots, was distinctly corporate rather than village hall.

The main reason is the growth of the swing vote. People no longer are associated with the local Conservative or Labour club, for reasons of time, family and changing habits. The local association’s main role is the fundraising for elections and the selection of candidates. Besides support, perhaps the most important thing they provide is information. They identify for whom an individual or family is likely to vote and trends within a community, age group or gender. Democracy is a set of ideas and values, but electoral politics is about getting more people to vote for you on polling day. Looking and sounding respectable and trusting is the best way to get their vote.

So the Conservative conference, according to figures from Conservative Home (the digital home of Tories), shows that 10 per cent of members dislike the Coalition and two-thirds believe that David Cameron has given too many powers away to the Lib Dems. Unsurprising results, you would expect. As it goes, much of the substance from the conference yesterday involved traditional Tory thinking, tackling illegal immigration and repatriating powers from Brussels. Yet for the Tories, particularly David Cameron and George Osborne, the real issues do not lie regarding the Lib Dems asserting themselves or showing the Government to be more compassionate to female voters (they do matter), it ultimately comes down to the economy.

Most Conservatives are concerned about the jobs and taxes and believe the rate of cuts needs to hasten before the burden is placed on businesses. They also believe that any future amendments of EU treaties should provide the UK with an opportunity to repatriate powers from Brussels, but let’s be fair, if slightly trite, you could put a blue brick on stage and most Conservatives would vote for it. David Cameron and his cabinet colleagues are aware of the ramblings on Europe, the Human Rights Act and the difficulty in winning the female vote but he and his advisors will be more aware that if he doesn’t get the economy right then come 2015 they could all be out of a job.

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